Invicta sources watch parts from different manufacturers worldwide, while the assembly takes place mostly in China. Therefore, Invicta is a brand that polarizes people – while some find the watches perfect, others think they’re gaudy and ugly.īut before you can start forming your own opinion about Invicta watches, let’s find out a bit more about the brand. And if you look at some of the watches Invicta produces, it’s no wonder they get the hate. On the other hand, a part of the community despises everything that is to do with the brand. For such an affordable brand to have that big following is a bit unusual. As a result, you will find hundreds of different watch models and more than 50(!) collections on their website.Īn interesting thing about Invicta is also the fact it has a large following when it’s pretty common to find watch enthusiasts with their collections made up of mainly Invicta watches. What really astonishes about this brand is that the variety of timepieces is overwhelming, with new models arriving almost weekly. Homages to famous luxury watches, including Rolex Submariner and Rolex Daytona, are also noteworthy. These days, Invicta watches are mostly oversized, have extravagant aesthetics, and are available for very affordable prices. This, in turn, meant the watches were no longer Swiss-made.Īnother radical approach inexistent prior to the takeover was a bold marketing strategy, which brought the Invicta brand in front of millions of watch wearers. They started to source watch parts from various manufacturers worldwide, which enabled them to lower manufacturing costs. The new owners implemented radical changes that saw the Swiss legacy gradually declining. The Picard family, who had established the brand and ran it for nearly 150 years, was unable to adjust to new trends and keep the pace in the industry and eventually decided to sell the brand name to the US investors in 1991.
In fact, the whole Swiss industry experienced hardship for relying too heavily on mechanical movements, not only Invicta. The arrival of the Quartz Revolution in the 1970s, however, refuted the meaning of Invicta (read: invincible), with the manufacturer losing almost all the sales volumes to much cheaper brands that had started to sell accurate quartz watches. Invicta’s heritage Russian Diver collection
0 kommentar(er)
